triple j Festival Coverage

Starting with the question of who is this for? From user scenarios several unique methods of delivering content were devised to showcase the quality content triple j produces from festivals such as Splendour in the Grass, Big Day Out, Parklife, Soundwave and its very own One Night Stand.

case study

432 words

2-3 minute read

The Brief

Wanting to streamline the process involved in delivering festival coverage to the online audience a templatised layout and workflow was requested.

The Challenge

There are several variations in the festivals triple j cover and each come with unique audiences. The output media can also vary greatly between live streaming video, audio on-demand, photos and reviews. The difference between a single or multi-day festival was also a challenge alongside the different phases of before, during after the event that the site has to cater for.

The Process

Leveraging from existing contextual enquiries conducted with triple j listeners some common themes were put into user scenarios. Fear of missing out was identified as the primary driver to triple j’s site, with attendees wanting to relieve the event they attended as a secondary user case. These user cases where used to guide workshops with the stakeholders and the production team.

"I've got FOMO from my friends who are there posting on social media… but there pics are blurry rubbish so I thought I would head to triple j to see what they've got."

From the workshops several key features were identified. Broadcast details were extremely important to the stakeholders as was highlighting the triple j’s exclusive content. While being able to easily find content based on a variety needs and being kept in the loop where important for the user.

An initial module based approach was prototyped but retired after testing.

The Solution

Responsive design was a must as traffic to the site as a whole was approaching the majority coming from mobile.

An easily scanned live feed was designed for the homepage to keep the user in the loop without having to click through. Tumblr and twitter posts where also brought into the mix to increase the speed at which content could be published. Double sized content areas, media filters and a ‘don’t miss’ section were introduced to highlight content and assist users finding specific content when following on-air call outs.

While the home page is ordered chronologically as the content is published. The detail pages are categorised A-Z by artists name. A finding from the contextual enquiries was that chronological order means very little to someone who did not attend the festival or even if they did they probably don’t exactly remember. A-Z helps people find specific content quicker, weather they are on the site trying to locate media from a specific artist or following a recommendation to the site.

Some thought was put into how the content sits as an archive once it is all done and dusted. Replacing the live stream with a wrap-up review highlighting the key content was put in place alongside a representation of the twitter conservation based on tracking artists popularity and sentiment throughout the event.